Social Media Manager (H/F) – montres, bijoux et maroquinerie de luxe, temps partiel ou freelance | Casablanca

DORRIMONT — SOCIAL MEDIA MANAGER
Casablanca | Part-time or freelance | Strong English essential

ABOUT DORRIMONT
Dorrimont is a developing luxury business based in Casablanca, specialising in exceptional watches, bespoke lab-grown diamond jewellery and fine leather goods. Social media is our primary channel for introducing products, building trust and attracting clients.

THE ROLE
We are looking for a Social Media Manager who can turn strong content into a consistent brand presence, an engaged audience and qualified customer inquiries. You will work directly with the founder and collaborate with our videographer/video editor.

This is a part-time or freelance opportunity with regular content sessions and meetings in Casablanca. Remote work arrangements and the schedule will be discussed. The videographer handles the main filming and editing; you lead planning, publishing, community management and performance reporting.

RESPONSIBILITIES
• Develop a social strategy aligned with Dorrimont's brand and sales objectives.
• Manage Instagram, TikTok and Facebook, with supporting activity on LinkedIn and YouTube.
• Build a content calendar covering products, education, founder storytelling, showroom updates and launches.
• Prepare content briefs and coordinate filming priorities with the founder and videographer.
• Write captions, hooks, calls to action and video outlines, adapting content to each platform.
• Schedule and publish content with a consistent brand voice and visual presentation.
• Manage comments and messages professionally; answer approved questions and pass sales inquiries to the appropriate person.
• Identify relevant creators, collaborations and opportunities to reach potential clients.
• Track results and provide concise reports on reach, engagement, qualified inquiries and appointment requests.
• Keep product information accurate and obtain approval for pricing, technical claims and sensitive responses.

SUCCESS IN THIS ROLE
Consistent publishing, content that builds trust, professional community management, relevant inquiries and clear reporting. We assess audience quality and business opportunities alongside follower growth.

WHAT WE OFFER
The opportunity to shape a growing luxury brand, direct founder collaboration, support from a videographer/editor and creative input into campaigns and launches. Compensation and the schedule will be discussed based on experience, availability and scope.

HOW TO APPLY
Apply using the « Postuler » button on this page, with your CV and a short introduction IN ENGLISH. Include:
• Links to two or three accounts you personally managed and your responsibilities for each.
• One campaign example with its objective and results, sharing only information you have permission to disclose.
• A short sample caption in English and French for a luxury watch or jewellery product.
• Your location, availability and expected part-time compensation or freelance rates.

Applications without relevant examples of social media work will not be considered.

Strong English is essential. You must speak, read and write English well enough to work directly with the founder, discuss strategy and prepare content.

• Strong written French for customer-facing communication in Morocco. Darija is a strong advantage.
• Experience managing social accounts for a business or brand, with examples and a clear explanation of your contribution.
• Strong understanding of Instagram, TikTok, Facebook and short-form video.
• Excellent writing, organisation and attention to detail.
• Ability to balance a refined luxury presentation with engaging, approachable content.
• Confidence using scheduling tools and analytics.
• Availability for regular content sessions and meetings in Casablanca.
• Professionalism and discretion with customer information and confidential business matters.

Experience with premium products, qualified lead generation, Meta advertising, creator partnerships and the Moroccan market is an advantage. Basic design and mobile content skills are useful.

We value sound judgment, strong writing and evidence of results more than a particular degree.